MYST Scalp Care Brand

I led the full branding process for MYST, a 0-to-1 scalp care startup, building its visual identity from the ground up. My work spanned across brand visual identity, product launch strategy, packaging design, product detail pages, and social media promotions. From concept to execution, I crafted a cohesive and elevated visual language that helped MYST establish a clear and compelling brand presence in a competitive market.